Buying Guide For Curtain Tracks &Amp; Poles

Buying Guide For Curtain Tracks &Amp; Poles

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By Louise Barlow

The style of track or pole you choose can have a massive effect on the look and feel of your curtains. We’ve put this buying guide together to help you decide what’s right for you.

Index

Why choose tracks?

Measuring your window

Fitting the track

Hanging the curtains on tracks

Track accessories

Why choose poles?

Fitting the pole

Hanging the curtains on poles

Accessories

Why choose tracks?

Tracks are normally hidden by your curtains heading and give a smooth and finished effect to your room

If you want to fit a track smoothly into a curved bay window you must make sure you buy a flexible track

Metal poles are available with joining bends

Measuring your window

[youtube]http://www.youtube.com/watch?v=-mSsuZa8JCk[/youtube]

To fit a track inside a window recess:

1) The window recess is the sunken area in which your window sits

2) Measure the inside of your window recess, a metal tape measure is best used when measuring as it will be more accurate

3) The track should be slightly shorter than the width of the recess so there is space for the curtains to gather up when they are open

4) Most tracks can easily be cut to size using a hacksaw

To fit a track outside a window recess:

1) Measure just over the top of your window recess allowing 15cm (6″) each side so the curtains can reveal the full window once they are fully open

2) Narrow windows can be made to look wider by extending the track to a wider width than your window. We recommend you extend by at least 15cm (6″) but you can exceed this if to suit your own needs

Square Bay Windows- measure the long side and the two short sides of your window separately and cut your track accordingly

Fitting the Track

Most tracks come complete with all the fixings you need to put them up:

Curtain track – used to suspend the curtains

Brackets – used to fix the track to the wall

Gliders – used to hook the curtains onto the track

End Caps – used to secure the curtains in place at each end of the track

1) You may wish to fix the track to a wooden batten rather than directly into the brickwork as this will provide extra security

2) If you have already bought your curtains you should measure them and decide where you want them to finish.

3) If you have not already bought your curtains you must make sure you buy the correct length for the track position you have chosen

4) Drill into your wall (or wooden batten) at the required distance from the window and then insert a wall plug. Fix the brackets using the screws provided.

5) Space the brackets evenly across your window, longer lengths of track are supplied with more brackets

6) Thread your track through the supports provided on the brackets

7) If you have a very long track you may need extra brackets which we supply separately in packs of 5

8) Slide your gliders onto the track making sure that there is an end cap at each end

NB: If you clean your track with household detergent from time to time it will help ease the glide of your curtains

Hanging the curtains on tracks

Track accessories

Most tracks are sold complete with the fixtures and fittings you will require but extra items can be ordered separately if needed

Why choose poles?

Fitting the pole

Most poles come complete with all the fixtures you need to put them in place

1) You may wish to fix the pole to a wooden batten rather than directly into the brickwork as this will provide extra strength

2) You need to buy a pole that’s long enough to overlap the outside of your window by about 15cm (6″) on each side.

This is so that the curtains are completely clear of the window when they are open so plenty of light can get in

3) Measure your curtains and decide where you want them to finish (click here for guide to curtain measuring)

4) The pole should be attached to the wall (or wooden batten) over the window

5) Attach your batten or drill into your wall at the required distance above your window and then insert a wall plug. Fix the brackets to the wall using screws at each side of your window

6) If you have a very wide window you may need an extra bracket in the centre of the window to help support the pole

7) Feed your pole through one of your brackets ensuring that one ring is behind the bracket so the curtain will be anchored in place

8) Thread the rest of your rings onto the pole then feed it through the other bracket (again ensuring that one ring is left outside of the bracket)

Hanging the curtains on poles

Accessories

You may wish to enhance the look of your curtains with some accessories:

Finials

Finials are used at the end of your curtain pole to add decoration

About the Author: To find out which

tracks and poles

would be best for you, please visit our website at http://www.dunelm-mill.com.

Source:

isnare.com

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<div class=Seeds placed in Norwegian vault as agricultural ‘insurance policy’
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Seeds placed in Norwegian vault as agricultural ‘insurance policy’

Wednesday, February 27, 2008

The Svalbard Global Seed Vault, a vault containing millions of seeds from all over the world, saw its first deposits on Tuesday. Located 800 kilometers from the North Pole on the Norwegian island of Spitsbergen, the vault has been referred to by European Commission president José Manuel Barroso as a “frozen Garden of Eden“. It is intended to preserve crop supplies and secure biological diversity in the event of a worldwide disaster.

“The opening of the seed vault marks a historic turning point in safeguarding the world’s crop diversity,” said Cary Fowler, executive director of the Global Crop Diversity Trust which is in charge of collecting the seed samples. The Norwegian government, who owns the bank, built it at a cost of $9.1 million.

At the opening ceremony, 100 million seeds from 268,000 samples were placed inside the vault, where there is room for over 2 billion seeds. Each of the samples originated from a different farm or field, in order to best ensure biological diversity. These crop seeds included such staples as rice, potatoes, barley, lettuce, maize, sorghum, and wheat. No genetically modified crops were included. (Beyond politics they are generally sterile so of no use.)

It is very important for Africa to store seeds here because anything can happen to our national seed banks.

Constructed deep inside a mountain and protected by concrete walls, the “doomsday vault” is designed to withstand earthquakes, nuclear warfare, and floods resulting from global warming. Norwegian Prime Minister Jens Stoltenberg called it an “insurance policy” against such threats.

With air-conditioned temperatures of -18 degrees Celsius, experts say the seeds could last for an entire millennium. Some crops will be able to last longer, like sorghum, which the Global Crop Diversity Trust says can last almost 20 millenniums. Even if the refrigeration system fails, the vaults are expected to stay frozen for 200 years.

The Prime Minister said, “With climate change and other forces threatening the diversity of life that sustains our planet, Norway is proud to be playing a central role in creating a facility capable of protecting what are not just seeds, but the fundamental building blocks of human civilization.” Stoltenberg, along with Kenyan Nobel Peace Prize laureate Wangari Maathai, made the first deposit of rice to the vault.

“It is very important for Africa to store seeds here because anything can happen to our national seed banks,” Maathai said. The vault will operate as a bank, allowing countries to use their deposited seeds free of charge. It will also serve as a backup to the thousands of other seed banks around the world.

“Crop diversity will soon prove to be our most potent and indispensable resource for addressing climate change, water and energy supply constraints and for meeting the food needs of a growing population,” Cary Fowler said.

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<div class=Study raises health concerns about shower curtains
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Study raises health concerns about shower curtains

Monday, June 16, 2008

The Canadian Environmental Law Assocation and the Canadian organization Environmental Defence jointly conducted a study that was released to the public on Thursday, saying that chemicals released by new vinyl curtains may pose a significant health risk.

The study noted that many shower curtains contain more than 100 volatile organic compounds (VOCs), phthalates and organotins, some of which may be released into the air when first taken from a package. These chemicals, responsible for the characteristic smell of new vinyl, may cause damage to kidneys, the liver and the central nervous systems, respiratory problems, nausea, headaches and loss off coordination, according to the report.

These vinyl curtains are also said to contain traces of metals like lead, cadmium and mercury.

Jennifer Foulds of Environmental Defence advises consumers to seek alternatives to new vinyl products such as shower curtains and table cloths. Older products are thought to be safe, as they have already released most of the allegedly dangerous chemicals.

Critics of the study have called it “fear-mongering”, and some health professionals agree that the risk is being overblown. Warren Foster, a professor in the obstetrics and gynecology department at McMaster University in Hamilton, Ontario points out that, “the difference between hazard and risk is great, and without knowing the actual human exposure, it’s premature to make any judgement.”

Foster further commented that the study was not performed in a rigorous manner by not having controls or random sampling.

Five brands of shower curtain were examined in the study; they were purchased from American stores including Bed Bath & Beyond, Kmart, Sears, Target and Wal-Mart. Curtains of the same brand are also available in major Canadian stores.

Marion Axmith, director general of the Vinyl Council of Canada calls the report a “blatant attempt to manipulate consumers and retailers into thinking shower curtains pose a danger, and they don’t.” She noted that, “as far as we know, nobody’s ever been harmed by a shower curtain.”

Vinyl has long been a point of dispute between environmentalists and those in the chemical industry. A chemical used to make vinyl is known to be a risk for liver and other cancers for chemical plant workers, and the phthalates in vinyl products have been linked to interference with normal male hormone production.

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Incredible Indian Spices &Amp; Their Benefits   Nmp Udhyog

Incredible Indian Spices &Amp; Their Benefits Nmp Udhyog

Incredible Indian Spices & Their Benefits – NMP Udhyog

by

Vishal Parihar

For generations, seeds have been used in Indian cooking as well as medieval medicinal practices. Even with the advancement of modern medicine, our home remedies recommended by the elders in the family hold importance. And theres good reason for it seeds and their health benefits are largely underrated and unknown by most! Spices come in many forms and in varying qualities, so lets talk about whats available! Spices can be available in whole (both fresh and dried), ground, paste, extract, oil, and compound forms.

India plays a very important role in the spice market of the world. The spices play a very important role in Indian cooking. If there are no spices, its not Indian food. We Indians have a habit of spicing up our food to make it more hot and tasty. Some of the spices are required for the aroma, some for flavor and some for complimenting other spices.

Eating seeds or using them in food can be highly beneficial for boosting ones immune system and body functioning. Here is a list of 4 incredible Indian spices, and how they benefit you.

Turmeric Powder Manufacturers in India

Turmeric is a wonder spice and is used throughout Asia to treat cases of stomach and liver ailments. It is also used externally to heal sores and in cosmetics. It is mildly aromatic and has a delicate scent of ginger. Turmeric is mainly used in Indian dishes for its medicinal properties and for the gorgeous intensive color it gives to the dishes. Looks similar to a ginger root but when cut has a gorgeous orange-yellow color.

Coriander Powder Suppliers in India

The aromatic fragrance of the roasted coriander powder enhances the taste of any dish. The health benefits include treating diabetes and being an antioxidant. Coriander seeds are used as a whole spice and in a powdered form. In a powder form it is an indispensable spice in the spice box of Indians. Mainly used for its fresh, soothing and cooling taste, coriander seeds are very lightweight and have a mild flavor.

Cumin Powder Manufacturers in India

Cumin should be given more credit than just for its wonderful flavor in food. Cumin seeds are the perfect remedy for indigestion. They have dietary fiber that works as a laxative for piles. One thing that might surprise you about cumin is that the seeds are a natural relaxant it helps ease insomnia. Its smooth effect on the brain makes it a stress-reliever. Cumin seeds also contain a lot of iron, which helps anemic patients. The iron is also essential for the production of hemoglobin, an important factor for healthy blood flow in the body.

Red Chilli Powder Suppliers in India

It has a pungent, hot aroma with a strong bite to it. The red Chili contains up to seven times the vitamin C level of an orange and has a range of health benefits, including fighting sinus congestion, aiding digestion and helping to relieve migraines and muscle, joint and nerve pain. It’s also a good source of vitamins A and E.

NMP Udhyog is also a Best Organic Henna Powder Suppliers in India, Soaps, Herbal Products, Senna, Multani Mitti & Neem Products etc.

Get In Touch With Us

Address H Block, Plot No. 147 / A Palam Vihar,Gurgaon

Mobile +91-9910415530

Web http://www.nmpudhyog.com

Mail ID online@nmpudhyog.com

If you want to promote your business and get traffic on your website, with Yug Technology you can archive your goal of business. So join us just call on 9460323232 and visit: Software Development Company in Udaipur

NMP Udhyog is the best choice for

Henna Powder Manufacturers, Exporters and Suppliers in India

NMP Udhyog is also a Best Organic Henna Powder Suppliers in India, Soaps, Herbal Products, Senna, Multani Mitti & Neem Products etc.

Article Source:

eArticlesOnline.com

<div class=Solar sail craft may have made orbit
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Solar sail craft may have made orbit

Thursday, June 23, 2005

The Planetary Society have stated that their experimental solar sail craft Cosmos 1 is probably lost, but intermittent signals have given them some hope the mission has made orbit.

The 100kg vehicle was launched atop a converted ICBM from a Russian nuclear submarine, however it is believed the first stage of the Volna booster rocket failed 83 seconds into the flight. The team behind the $4m craft have a slim hope that it managed to reach a low orbit, and efforts to pick up the tracking beacon are continuing.

Signals have apparently been received by at least two tracking stations around the globe – in the Czech Republic, and in the Marshall Islands. The Planetary Society are being assisted by the US Strategic Command in an effort to find the spacecraft, if it did make orbit.

However a scientist from the Czech station has said they have received only noise.

If Cosmos-1 is in orbit, the onboard computer may still be functioning and could begin to unfurl the 30 meter diameter sail in three days time.

A solar sail harnesses pressure exerted upon the sail by photons from the sun to push the craft along. Although its acceleration is very slow, it can go on nearly indefinitely (as long as the Sun exists). It was hoped Cosmos-1 would use a 30 m diameter sail to reach an orbit 800km above the Earth, as a demonstration of the potential of the technology.

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Volunteers collaborate in reconstruction of Lolol, Chile

Saturday, May 22, 2010

Today, the day of the National Monuments of Chile, a group of volunteers from Santiago travelled to Lolol, a town located in O’Higgins Region. Lolol, named National Monument of Chile in October 2003, was severely damaged after the major February earthquake; the Church of the town, widely known as one of the oldest in Chile, is currently being restored.

“Their attitude is a clear sample of the conscience and love of the Chileans with their legacy, patrimony, especially after the earthquake,” said the Executive Clerk of the National Monuments Council of Chile, Óscar Acuña, who appreciated their collaboration.

Previously, 35 students of Tourism in the Technical Formation Center of the Los Leones Institute, were working in Lolol, between April 30 and May 1, helping to clean up the damage caused by the earthquake.

The famous musical group, Bafona, also visited Lolol, and a few other towns that were damaged by the earthquake.

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Internet Pack – The Better Half Of Smart Phones

Internet Pack – The Better Half Of Smart Phones

byAlma Abell

Phone is where the internet is. These days, phones are not merely limited to texting and calling. There is more to those cellular devices. An entire world of a person is stored on one small device, commonly known as mobile phone. Right from contact numbers to pictures and music, everything is saved in a cell phone. Not only this but sending emails and editing word documents is also possible on these phones. Use of internet on cell phone has opened the gate to a whole new world for people. Internet in a cell phone has made life easy for people to several degrees. A simple activation of data card on a cell phone can allow people to communicate to others sitting in another country.

Not only this, various social media platforms like Facebook, twitter, Instagram etc., are also available on cell phones. This enables the user to let the world know about their current location and instantly post a picture of that location. If a person is stuck in an unknown city, GPS will be at their rescue, and where is that available? Right in their hands! Internet has made life easy, but to enjoy the benefits it is important for the user to get a data card recharge done. This is available both online and in stores outside. It is necessary to keep the card active by refilling a certain amount every month. This lets the user download songs, files, transfer photos and view videos. Not only this but they can also view a lot of information online and stay connected with the world from any corner.

Activating the internet pack has a simple recharge process. Either you can get a card from the store outside, type in the 16 digit code along with the standard code and get your pack activated. Or you can also recharge online by simply visiting a website that provides online recharge services. Create your account on one such websites and fill in your mobile number and amount. It is important to type the correct phone number, or the amount will be loaded on the wrong number. Accept the terms and conditions and pay the money through your credit/debit card. This will enable your phone with internet services. In today’s fast growing world, it is important to have internet on your phone to get your work done quickly and find solutions to all the problems.

Mobile data card recharge options come with different internet speed and download facility. People who love online games and download various apps for their daily use, should go for an internet pack with good speed. Network operator provide data packs with different benefits and validity period at multiple price range. Standard benefits available are 300/500 Mb, 1,2,2.5,4 or 10GB, and in most cases the validity last for 30 days. Better the benefit, better the internet speed and connectivity. This makes life easy, fast and efficient. If you have a smart phone, then internet pack should be the better half of your phone, visit Recharge And More for easy, fast and secure online recharge.

<div class=Stanford physicists print smallest-ever letters ‘SU’ at subatomic level of 1.5 nanometres tall
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Stanford physicists print smallest-ever letters ‘SU’ at subatomic level of 1.5 nanometres tall

Wednesday, February 4, 2009

A new historic physics record has been set by scientists for exceedingly small writing, opening a new door to computing‘s future. Stanford University physicists have claimed to have written the letters “SU” at sub-atomic size.

Graduate students Christopher Moon, Laila Mattos, Brian Foster and Gabriel Zeltzer, under the direction of assistant professor of physics Hari Manoharan, have produced the world’s smallest lettering, which is approximately 1.5 nanometres tall, using a molecular projector, called Scanning Tunneling Microscope (STM) to push individual carbon monoxide molecules on a copper or silver sheet surface, based on interference of electron energy states.

A nanometre (Greek: ?????, nanos, dwarf; ?????, metr?, count) is a unit of length in the metric system, equal to one billionth of a metre (i.e., 10-9 m or one millionth of a millimetre), and also equals ten Ångström, an internationally recognized non-SI unit of length. It is often associated with the field of nanotechnology.

“We miniaturised their size so drastically that we ended up with the smallest writing in history,” said Manoharan. “S” and “U,” the two letters in honor of their employer have been reduced so tiny in nanoimprint that if used to print out 32 volumes of an Encyclopedia, 2,000 times, the contents would easily fit on a pinhead.

In the world of downsizing, nanoscribes Manoharan and Moon have proven that information, if reduced in size smaller than an atom, can be stored in more compact form than previously thought. In computing jargon, small sizing results to greater speed and better computer data storage.

“Writing really small has a long history. We wondered: What are the limits? How far can you go? Because materials are made of atoms, it was always believed that if you continue scaling down, you’d end up at that fundamental limit. You’d hit a wall,” said Manoharan.

In writing the letters, the Stanford team utilized an electron‘s unique feature of “pinball table for electrons” — its ability to bounce between different quantum states. In the vibration-proof basement lab of Stanford’s Varian Physics Building, the physicists used a Scanning tunneling microscope in encoding the “S” and “U” within the patterns formed by the electron’s activity, called wave function, arranging carbon monoxide molecules in a very specific pattern on a copper or silver sheet surface.

“Imagine [the copper as] a very shallow pool of water into which we put some rocks [the carbon monoxide molecules]. The water waves scatter and interfere off the rocks, making well defined standing wave patterns,” Manoharan noted. If the “rocks” are placed just right, then the shapes of the waves will form any letters in the alphabet, the researchers said. They used the quantum properties of electrons, rather than photons, as their source of illumination.

According to the study, the atoms were ordered in a circular fashion, with a hole in the middle. A flow of electrons was thereafter fired at the copper support, which resulted into a ripple effect in between the existing atoms. These were pushed aside, and a holographic projection of the letters “SU” became visible in the space between them. “What we did is show that the atom is not the limit — that you can go below that,” Manoharan said.

“It’s difficult to properly express the size of their stacked S and U, but the equivalent would be 0.3 nanometres. This is sufficiently small that you could copy out the Encyclopaedia Britannica on the head of a pin not just once, but thousands of times over,” Manoharan and his nanohologram collaborator Christopher Moon explained.

The team has also shown the salient features of the holographic principle, a property of quantum gravity theories which resolves the black hole information paradox within string theory. They stacked “S” and the “U” – two layers, or pages, of information — within the hologram.

The team stressed their discovery was concentrating electrons in space, in essence, a wire, hoping such a structure could be used to wire together a super-fast quantum computer in the future. In essence, “these electron patterns can act as holograms, that pack information into subatomic spaces, which could one day lead to unlimited information storage,” the study states.

The “Conclusion” of the Stanford article goes as follows:

According to theory, a quantum state can encode any amount of information (at zero temperature), requiring only sufficiently high bandwidth and time in which to read it out. In practice, only recently has progress been made towards encoding several bits into the shapes of bosonic single-photon wave functions, which has applications in quantum key distribution. We have experimentally demonstrated that 35 bits can be permanently encoded into a time-independent fermionic state, and that two such states can be simultaneously prepared in the same area of space. We have simulated hundreds of stacked pairs of random 7 times 5-pixel arrays as well as various ideas for pathological bit patterns, and in every case the information was theoretically encodable. In all experimental attempts, extending down to the subatomic regime, the encoding was successful and the data were retrieved at 100% fidelity. We believe the limitations on bit size are approxlambda/4, but surprisingly the information density can be significantly boosted by using higher-energy electrons and stacking multiple pages holographically. Determining the full theoretical and practical limits of this technique—the trade-offs between information content (the number of pages and bits per page), contrast (the number of measurements required per bit to overcome noise), and the number of atoms in the hologram—will involve further work.Quantum holographic encoding in a two-dimensional electron gas, Christopher R. Moon, Laila S. Mattos, Brian K. Foster, Gabriel Zeltzer & Hari C. Manoharan

The team is not the first to design or print small letters, as attempts have been made since as early as 1960. In December 1959, Nobel Prize-winning physicist Richard Feynman, who delivered his now-legendary lecture entitled “There’s Plenty of Room at the Bottom,” promised new opportunities for those who “thought small.”

Feynman was an American physicist known for the path integral formulation of quantum mechanics, the theory of quantum electrodynamics and the physics of the superfluidity of supercooled liquid helium, as well as work in particle physics (he proposed the parton model).

Feynman offered two challenges at the annual meeting of the American Physical Society, held that year in Caltech, offering a $1000 prize to the first person to solve each of them. Both challenges involved nanotechnology, and the first prize was won by William McLellan, who solved the first. The first problem required someone to build a working electric motor that would fit inside a cube 1/64 inches on each side. McLellan achieved this feat by November 1960 with his 250-microgram 2000-rpm motor consisting of 13 separate parts.

In 1985, the prize for the second challenge was claimed by Stanford Tom Newman, who, working with electrical engineering professor Fabian Pease, used electron lithography. He wrote or engraved the first page of Charles Dickens’ A Tale of Two Cities, at the required scale, on the head of a pin, with a beam of electrons. The main problem he had before he could claim the prize was finding the text after he had written it; the head of the pin was a huge empty space compared with the text inscribed on it. Such small print could only be read with an electron microscope.

In 1989, however, Stanford lost its record, when Donald Eigler and Erhard Schweizer, scientists at IBM’s Almaden Research Center in San Jose were the first to position or manipulate 35 individual atoms of xenon one at a time to form the letters I, B and M using a STM. The atoms were pushed on the surface of the nickel to create letters 5nm tall.

In 1991, Japanese researchers managed to chisel 1.5 nm-tall characters onto a molybdenum disulphide crystal, using the same STM method. Hitachi, at that time, set the record for the smallest microscopic calligraphy ever designed. The Stanford effort failed to surpass the feat, but it, however, introduced a novel technique. Having equaled Hitachi’s record, the Stanford team went a step further. They used a holographic variation on the IBM technique, for instead of fixing the letters onto a support, the new method created them holographically.

In the scientific breakthrough, the Stanford team has now claimed they have written the smallest letters ever – assembled from subatomic-sized bits as small as 0.3 nanometers, or roughly one third of a billionth of a meter. The new super-mini letters created are 40 times smaller than the original effort and more than four times smaller than the IBM initials, states the paper Quantum holographic encoding in a two-dimensional electron gas, published online in the journal Nature Nanotechnology. The new sub-atomic size letters are around a third of the size of the atomic ones created by Eigler and Schweizer at IBM.

A subatomic particle is an elementary or composite particle smaller than an atom. Particle physics and nuclear physics are concerned with the study of these particles, their interactions, and non-atomic matter. Subatomic particles include the atomic constituents electrons, protons, and neutrons. Protons and neutrons are composite particles, consisting of quarks.

“Everyone can look around and see the growing amount of information we deal with on a daily basis. All that knowledge is out there. For society to move forward, we need a better way to process it, and store it more densely,” Manoharan said. “Although these projections are stable — they’ll last as long as none of the carbon dioxide molecules move — this technique is unlikely to revolutionize storage, as it’s currently a bit too challenging to determine and create the appropriate pattern of molecules to create a desired hologram,” the authors cautioned. Nevertheless, they suggest that “the practical limits of both the technique and the data density it enables merit further research.”

In 2000, it was Hari Manoharan, Christopher Lutz and Donald Eigler who first experimentally observed quantum mirage at the IBM Almaden Research Center in San Jose, California. In physics, a quantum mirage is a peculiar result in quantum chaos. Their study in a paper published in Nature, states they demonstrated that the Kondo resonance signature of a magnetic adatom located at one focus of an elliptically shaped quantum corral could be projected to, and made large at the other focus of the corral.

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<div class=Chilean President visits Pichilemu to inaugurate Agustín Ross Cultural Centre
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Chilean President visits Pichilemu to inaugurate Agustín Ross Cultural Centre

Wednesday, February 3, 2010

The Chilean President, Michelle Bachelet, travelled to Pichilemu to inaugurate the Cultural Centre Agustín Ross last week, in the old Ross Casino, a National Monument since 1988, and the first casino in Chile.

Bachelet passed by Cáhuil’s bridge, where she and her parents regularly went on holiday to, according the documentary Pichilemu: Así éramos ayer, así somos hoy (Pichilemu: That’s the way we were, that’s the way we are), which will be aired by the local TV channel Canal 3 de Televisión Comunitaria de Pichilemu.

Prior to reaching Pichilemu, she participated in a foundation stone ceremony for the new Regional Hospital of Rancagua, and the inauguration of the CahuilBucalemuBoyeruca roadway; the inauguration had been delayed for almost 5 years.

At 13:50, the President arrived at Pichilemu with the Minister Sergio Bitar, where she officially inaugurated the Cultural Centre Agustín Ross. “We are proud of the things we have made and now we have to care and defend them,” she said.

The Chilean President said in Santiago de Chile, on Monday, that she felt very good talking to “a very nice people like the Pichileminian.”

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<div class=Dove ad viewed more than 3 million times on YouTube
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Dove ad viewed more than 3 million times on YouTube

Saturday, November 4, 2006

An advertisement for Dove beauty products has been viewed by well over three million people, without ever being on television. A copywriter from Ogilvy Toronto, the advertising agency that created a spot named “evolution”, uploaded the advertisement to video sharing website YouTube.

While the official upload of the ad itself has been viewed 1,119,262 times, there are dozens of copies of the ad on YouTube, adding to a minimum of 3,059,546 views. The official copy of the video is the website’s 12th most viewed this month, 53rd of all time.

Unofficial uploads have each received high levels of viewership, with 449595, 445322, 207906, 201670, 195265, 116501, and 102634 plays.

The agency did not originally intend to upload the video to YouTube, only display it on the company’s homepage. Staff member Tim Piper uploaded it to his account on October 6, about a week before it first got media coverage on Good Morning America.

The ad begins with a woman walking into a photo shoot. From there, she is primped and plucked by hair and makeup artists, then tweaked on a Photoshop-like program. The photo-manipulation is then posted on a billboard for the fictional “Easel Foundation Makeup” brand. Two young, teenage girls walk past, glancing at the board. “No wonder our perception of beauty is distorted” ends the ad in text, “Every girl deserves to feel beautiful just the way she is.”

The creative team for the ad included Tim Piper, Mike Kirkland, Janet Kestin, Nancy Vonk, directors T Piper (treatment and post production) and Yael Staav (live action) from Reginald Pike, Soho post production, Rogue editing, Vapor music, Gabor Jurina and Make-up: Diana Carreiro, and Reginald Pike.

The official French copy of the ad has only received 132 views, although it was only uploaded on November 2, 2006.

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