The trend of public relations activities moving to the web has finally come to full fruition. Today, most public relations firms spend more time, as they get more bang for their buck, promoting their client’s needs online. We can expect this trend to continue far off into the future, the pendulum shift has occurred. Okay so, I’d like to talk about this for a few moments if I might.

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Soon we will see a reemerging trend where public relations firms have reached all of the folks they possibly could on the social networks, but they will realize that they are still missing a good percentage of the population. Therefore they will use new tools, and strategies to reach these folks.

Coincidentally, as of the writing of this article there was a very interesting piece in the Wall Street Journal on February 11, 2012 by Carl Bialik where he asks in the title of his article; “Tweets As Poll Data? Be careful That,” and in the article he states;

“Public opinion researchers’ jobs has never been easier, or never been harder, depending on how you look at it. Reaching people by phone and convincing them to answer a 20 minute call is a bigger challenge than ever. At the same time, hundreds of millions of people are voluntarily broadcasting their views via twitter, Facebook and other online tools.”

Further, many corporations recently have made severe mistakes attempting to promote their activities online, only to find a minority of discontent go viral on them, causing them to cut short their public relations efforts, as they ended in a fiasco perhaps, even diminishing their brand name more than ever in such a very short period of time. Suffice it to say, there are some online public relations firms who do an incredible job, and understand the Internet quite well, but beware.

Not all of these PR firms are the same as those of the past, meanwhile PR companies are challenged by small startup firms, and former executives and laid-off personnel in the public relations space who have decided to start their own companies working out of home offices. This has caused a significant drop in the amount of fees these types of companies can bill their clients for – we should expect this to continue.

If the name of the game is to put something up which is trendy, noteworthy, and has viral ability – then many of the older firms will be running redline against the one-person operations who catch a lucky break and get their clients the 15 minutes of fame they need to feel good about spending money on PR campaigns. Indeed I hope you will please consider all this and watch these trends as they fold in the future. Just so you don’t miss any, you might wish to subscribe to my articles.

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Experts predict some seismic shifts for haulage companies in 2017. Get ready to profit from the good and rise to the challenge of the bad.

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The haulage industry is in an exciting place. With self-driving cars on the horizon, Brexit looming and the industry still in the wake of the oil crisis, times are turbulent and, for some, thrilling. But what do the experts predict for the coming year?

Innovation

While innovation is present in any healthy industry, the general opinion is that haulage companies will be seeing a lot of it, and soon. According to Tookan, visibility is the order of the day, with customers increasingly expecting a granular view of exactly what’s happening with their order and when. In order to meet these demands for visibility, Tookan thinks that the industry will make leaps and bounds in technological innovation.

Steve Banker writing for Forbes, meanwhile, places the emphasis squarely on robotics, whether in driverless vehicles or in warehouses. Whereas Forbes does not expect robots to be driving our trucks or working in warehouses in any significant way in 2017, we can certainly expect investment in these areas to skyrocket during the coming year, with Apple, Amazon, Google and all major car companies having announced serious investment in this field.

Brexit

Particularly relevant to UK haulage companies, but with implications reaching across the continent (particularly western Europe), is the question of Brexit. Banker feels that Brexit negotiations will take long enough that we won’t start to see an impact on the UK-Europe trade this year, but not all experts agree. James Stamp, writing for KPMG, expects to see serious restructuring and preparation by all UK haulage companies so as to not be left unprepared when Brexit does come.

Disruption

Stamp’s outlook on service disruptions remains bleak, with a prediction that disruption will become the norm over the following year. This he attributes to a continued rapid growth in demand for logistics services and infrastructure, with a lack of ability or large scale inclination to make the investment necessary to meet this demand.

Stamp also points out that excellent customer service when problems arise is possibly the single best way to build customer loyalty, meaning that haulage companies will be expected to inform their customers effectively of any disruptions and maintain top flight customer service departments to manage the situation when disruptions inevitably occur.

Information

With many customers equipping themselves with a wealth of apps and other information channels to remain informed of their transport, Stamp reckons that it’s a necessity for logistics workers and other transport professionals to have access to a similar level of information, and that operators who do not take heed will fall behind throughout the year, appearing incompetent to their client base. Moreover, Stamp feels that information on customers and demographics will become more important than ever, with market research and consumer engagement both seeing a wide range of new strategies, as well as increased budget and emphasis.

Whatever you think of the experts’ opinions, it’s clear that haulage companies are living through a time of change. One thing is clear: things will not stay the sameFind Article, and they may change in ways that aren’t quite what we expect.

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I thought it would be nice to put a short history and description of Venetian Blinds on Blinds and Shutters Info. Everyone has heard of Venetian blinds but not everyone knows how they work and when they originated. So here goes –

Venetian blinds are slatted blinds, consisting of a number of long horizontal strips of metal or vinyl attached in rows. Venetian blinds are nearly always made of metal or vinyl – wooden varieties do exist, but these are now referred to as wooden blinds.

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The slats of Venetian blinds are usually connected with string such that they may be turned to either allow light to pass through them by becoming parallel with the window-sill, or else turned flat to block light from the outside.

Usually the turning of the slats is accomplished by rotating a metal or plastic piece found at the upper-corner of the blinds. A string or pull allows the blinds to be raised, as well, removing them entirely from obscuring the window.

Venetian blinds were created sometime in the late 18th century, most likely in or near Venice, Italy. John Hampson of New Orleans in 1841 devised the method used to adjust the angle of the slats on Venetian blinds – this method is still in use today.

Susan White is one of the UK’s leading experts on window blinds and shutters and has worked for Hillarys Blinds – the UK’s leading online blinds supplier – for several years – http://www.hillarys.co.uk