Submitted by: Melissa Anthony

Law firms that lack a sound public relations strategy are missing valuable opportunities to represent clients who are enmeshed in the most important and impactful legal issues of the day. To secure such clients effectively, smart law firms know how to engage and leverage the media effectively.

The most effective public relations strategies for law firms are founded upon a keen understanding of the issues. They entail the effective positioning of the law firm as a credible resource offering valuable insights into the issues and problems their clients face.

Here are 5 tips for conducting effective and efficient public relations for law firms:

Tip #1: Know your audience:

It is essential that law firms identify the key spheres of referrals, relationships and prospective clients in their field of specialty. Each time the firm initiates a media outreach campaign, it should be sculpted to speak directly to one of a set of clearly-defined target client segments. The most commanding strategies are those that seek to inform audiences while highlighting key issues that personally and directly affect those target clients.

Tip #2: Intersect your firm s expertise with real pain points:

Showcasing your firm s true talents and specialties entails first understanding the real pain points of your target client segment. Fostering a relationship with clients that is conducive to trust and loyalty increases the likelihood that they will approach you in a reliable, confident manner. If you are unclear as to which issues to specifically address with your target client group, ask yourself: what is an issue or cluster of related issues that are important to lives of my target client segment? How might the resolution of these issues increase their upside (e.g., income, happiness, peace of mind) or decrease their downside (e.g., expenses, stress, health problems, etc.)?

Tip #3: Understand current trends:

Trend commentary is a frequently-employed method for generating visibility and increasing exposure for your firm. To generate trend commentary, PR practitioners collaborate with executives to identify key thought leadership platforms that traverse both current business trends and the law firm principals own expertise. The platforms are then shaped to cater to the target segment and then pitched to the media.

Tip #4: Represent yourself to the media as a resource offering substantial, well-articulated insight:

The final secret to success in media placements is approaching a topic with an insightful, well-articulated perspective. It is important to reach out to the right reporter(s) with relevant information. The main goal here is maximum reach and clarity, which can only be possible with effective and lucid channels of communication. The law firm s presentation must be eloquent, refined and precise. This is crucial in terms of the portrayal of the firm s image vis- -vis the media.

Tip #5: Author expert articles:

Another facet of a thought-leadership campaign is the authoring of in-depth, by-lined, expert articles. These articles, often written in partnership with public relations professionals, have the power to go into specific details that highlight trends, problems and solutions. Expert articles can be developed for specific industry trade segments or for general business magazines. In some cases, they are developed to articulate detailed trends to other expert audiences. Articles and other literature often receive coverage in local publications such as newspapers, journals and newsletters, which in turn can create a potential gateway to national and possibly international exposure.

When launching a PR campaign for your law firm, the end game involves knowing your audience, identifying their pain points, and effectively positioning your firm as a thought leader who holds a substantive, insightful position on the issue or topic.

About the Author: Contact anthonyBarnum to assist you in building an expert PR strategy for your law firm that gets results at

anthonybarnum.com

. anthonyBarnum has conducted public relations for professional services firms for international, U.S., and Texas-based clients.

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Hollywood Movies Increasing Popularity and New Marketing Strategies

by

sagar malhotra

It is amazing the amount of money that Hollywood spends promoting its movies and public-relations efforts and it seems they spend more money on public-relations and community goodwill then they actually do in advertising or marketing. Public relations, publicity stunts and getting the actors to go on talk shows very much helps the movie industry promote their flicks. But, public relations for Hollywood Movies are not as easy as it looks, in fact, if it is done incorrectly it can actually hurt the movie.

Of course the right amount of controversy also helps sell tickets as long as that controversy does not cross into taboo and thus causing boycotts from family type groups. Public relations specialists for Hollywood Movies make much more money than their counterparts in other industries and it is a choice job.

The insiders in Hollywood know what it\’s all about and if they are able to promote the movie through Hollywood News and get free publicity and public relations out properly, then they will win at the box office. Even if the film is not that good it still might earn a lot by weekend mark simply through good public relations.

Of course if the movie is good there will be word-of-mouth advertising after that and even more people will see it. The goal is to get the first group of people to go see the Hollywood movie and then run around and say how great it was.

There are some movies which depict real life characters and there are others which have larger than life characters. A tale, well told is certainly bound to attract movie lovers. Talking about Hollywood movies, they have become a favorite among cinema buffs across the globe. They are loved because of their interesting scripts, excellent performances of the actors and the ability to speculate the viewer s choice. It is a known fact that many filmmakers look up to Hollywood for inspiration. There are several upcoming

Hollywood Movies

lined up for release to entertain the audience.

The main reason for such a huge number of releases simultaneously is the growing mall culture. They have made movie watching a comfortable and more enjoyable experience. The main crowd of these movies is the young urban class, who is educated and has enough money at their disposal, to be spent to entertain themselves in style. There are other fun activities one can indulge in, in the beautifully designed malls. One can go for shopping and even grab a meal at the various eating joints in the mall. It is a relaxed exercise altogether-hanging out with friends and even making new ones, as many people throng the place frequently. As more and more malls are coming up, so is the popularity of movies increasing at the same pace.

Hollywood News

plays a major role in promoting Hollywood Movies and thus, helps attract more and more audiences.

Article Source:

ArticleRich.com

By Sean Sheeter

Though its origin is disputed, the phrase ‘the proof of the pudding is in the eating’ is popularly attributed to Cervantes 1615 comic novel Don Quixote. And while one can talk about a pudding’s ingredients all they want, the saying’s meaning stays intact when shortened to ‘the proof is in the pudding’ – because that is where you will ultimately find it; if you bother to at least taste it – as it’s the results that count.

Which is unlike a ‘mathematical proof’ obtained by logic alone since one’s pallet will sometimes disagree with what one thinks is a delicious recipe. In this sense, the implied dichotomy is akin to Kepler’s contribution to elliptic geometry, which per se is independent of experience in the sense that elliptic theorems can be constructed and proven without appeals to any physical phenomena. But in practice Kepler refined Copernicus’s resurrected heliocentric heresy of planetary orbits in a manner that just as clearly is non-abstractly physical and empirically testable. Which ultimately is the key characteristic of the ‘scientific method’ or ‘revolution,’ soon further cemented by Newton and Galileo’s discoveries expressing physical laws by experimental confirmation of their mathematical formulation.

This report accordingly will further pare the phrase down to a ‘Pudding Proof’ that employs multiple means of what a mathematical formula represents, not only being theoretically correct in multiple senses, but confirmed to be correct by a clear correspondence with the most precisely measured empirical value in high-energy particle physics, specifically the neutral weak or Z-boson mass. For the Z’s present measured mass value (http://pdg.lbl.gov/2007/listings/s044.pdf) of 91187.6 +2.1 MeV (million electron Volts) is what truly represents the operative meaning of this term with respect to being the ultimate result as ‘physical proof’ of the following equation and invariant mass for the Z-boson: Z = 91187.633 MeV = 9u1/8 + ms – mb;

though one then doesn’t really need to know the mass m of the strange and bottom quarks, or the Higgs vacuum minimum u1.

Likewise, how we obtained these other, presently (grossly) ‘unknown,’ values isn’t at issue either, though obviously it was not achieved by empirical measure nor is related to this equation. Which isn’t meant to squelch natural curiosity, as anyone interested in a history of these discoveries is directed to a preceding article (ezinearticles.com/?The-Meaning-of-a-Precise-Dimensionless-Fundamental-Physical-Constant&id=725742) describing the dimensionless scaling system of physics that generates the gamete of such fundamental physical constants. In any case, assuming I’m not lying (which is just as provable – if any chumps want to make a bet?), these ‘unknown masses’ contribute to this equation to give the above Z-mass that corresponds precisely with its measured mass average. But then this ‘pudding proof’ basically refers not just directly to the Z-mass, but more importantly empirically implies that these three ‘non-given’ or `ill-measured’ fundamental masses are just as precisely determined and confirmed as proven mass values as the Z itself!

And though this empirical pudding proof seems unprecedented with regard to the implication of the validity the precision of a parameter such as a strange or bottom quark mass (that can’t be directly measured anyway), it certainly remains an outstanding example of the validity of empirical measure as the bedrock of scientific method. For the ultimate strength of the dimensionless numerical scaling system that sets it apart from all other modern theoretical ‘models’ is evident from the raft of confirmable predictions it makes – and largely are presently accessible in well-tested standard contexts (such as the Z) that require no greater experimentally contrived studies to ‘test’ whether some ‘theoretical interpretation’ is ‘correct.’

Yet in a related regard, the equation for the Z-mass itself represents multiple theoretical proofs that strengthen the outstanding empirical correspondence with the pudding of its measured mass. The first matter in this regard straddles both spheres in that the predominant observed or theoretical decay products of a weak neutral boson are admixtures of bottom with strange and/or down quarks in heavy mesons, and practically is the only known particle that can directly decay to a strange Bs-meson. Which according to our equation consists of a -e/3-charged b-quark with a +e/3-charged strange antiquark – which thus assures the charge neutrality of a Bs-meson. Then over and above these confirmed theoretical considerations with respect to the equation’s quarks, there looms the fundamental observations of Peter Higgs concerning the origin of mass in general, and specifically with respect to electroweak symmetry breaking by which the weak Z and W gauge bosons acquire a mass from some mechanism while leaving photons massless. The above equation employs the appropriate Higgs field mechanism best called the vacuum minima u1, which is again generically associated with the ‘3rd generation’ bottom of the -1e/3 ‘down quark family,’ in the same sense that the heavier ‘Higgs vacuum doublet’ u2 represents a neutral pair of tops of the +2e/3 ‘up quark family.’ (Incidentally cognoscenti, they saw evidence of the ‘light Higgs boson’ before CERN replaced the lepton collider with the Large Hadron over five years ago, which thankfully will generate the far more fundamental Heavy Higgs scalar – when that pudding is ready to take out of their oven. [So it’s a big deal for them, but it’s just the basic, strongest set parameter in a real system of numeric Planck-scaling – so knowing its mass is no big whoop, I’d say the Nobel should go to the machine itself – i.e. it should be a bigger deal for everyone and God when they witness baryogenesis {creation of nuclear matter over antimatter}]!)

Actually the above equation is one of two expressions for the Z-mass, as the other naturally involves its relation to the charged W-boson mass. The W itself is the predominant decay product from the heavier ‘Higgs vacuum doublet’ of a top/antitop pair where convention has the +2e/3 top imparting its +charge to the W in mediating a transformation to a -1e/3 bottom. So once again the Higgs fields impart their mass to quarks and gauge bosons, where each theoretical argument reinforces others (there being further supporting pudding proofs that involve equations for neutral and charged pairs of B-mesons that reinforce the basic equation for Z-mass, for example.) And each theoretical nuance is of course supported by the latest measures of these mass values. But the mathematical form of these equations give insights into theoretical and predictive empirical realms that are unavailable in any other standard theoretical scheme. Example: I’ll give a hundred dollars (I’d make it more but care too much to be going broke) to anyone who can find a reference containing the above equation for the Z-mass.

Having established that theoretically it’s a perfectly good equation, there should be some possibility it’s not unique. But I highly doubt it would ever have been published, especially without any knowledge of these other parameters; that I can safely assume are within my copyrights if just because of the strength of this Pudding Proof demands it. Which brings us back to the basic meaning of this old saying – the results are in the tasting and eating of the pudding. And the bottom line test of this principle after the above equation has been posted for six years on this web of the so-called information highway is this – I’ve yet to find an individual who is capable of appreciating a pudding full of yummy plums and proofs, let alone anyone who wants to eat any and taste the results for themselves. But real pudding isn’t intended for foolish authorities who only remember how to speak with forked tongue, it’s made for the likes of you and I who experience the joys of eating or speaking with one tongue – yum!

About the Author: Sean Sheeter is an independent theorist, geometer, author of 241-Mumbers: The Definitive Data for Fundamental Physics and Cosmology, and founder of

241mumbers.com

. The Z-boson equation is one of four examples of our Sample Data and Proofs at

241mumbers.com/page2.html

.

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By Brian Konradt

An Interview with BRIAN KONRADT,

author of Freelance Poker Writing:

How to Make Money Writing for the Gaming Industry

Q: Tell us about your book.

BRIAN: Freelance Poker Writing is the first book showing freelance writers how to make money writing for the gaming industry.

Q: So it’s not just writing about poker?

BRIAN: No, it’s writing for the gaming industry in general. This includes all types of casino-style games. I focus more on poker in my book because it is the most popular game and writers make more money covering poker and the influences of poker.

Q: Tell us about your writing career.

BRIAN: I’ve been a professional freelance writer since 1992. I’ve written for many publications and companies in several industries. I am mainly skilled as a copywriter, since most of my clients were corporations and ad agencies who hired me to write their marketing materials. I’ve been reporting on new trends in freelance writing since 1998. I don’t do much freelance writing for clients anymore because in the last ten years I have branched out into other areas. You can read about my writing career at my website, www.BusyEntrepreneur.com.

Q: How did you come up with the idea for your book?

BRIAN: I became addicted to Texas Hold’em when The Travel Channel began airing poker tournaments on TV. I then started playing poker for fun and became even more addicted. My poker addiction led me to research more about poker and the gaming industry. During my research I met freelance writers who were making money in this growth industry. I was interested in how they broke in and what it was like freelancing in this industry. I wanted to tell their story. This is what gave me the idea for my book.

Q: What was the writing process like?

BRIAN: It took me close to seven months to complete my book. I spent a lot of time researching the industry and interviewing writers and poker players. Because I run my own business during the day, I wrote this book in my free time.

Q: What obstacles did you face when writing your book?

BRIAN: Getting some of the information and facts correct was difficult, especially writing about the gaming laws. Interpretations of some of the gaming laws conflict with one another and don’t make sense entirely, depending on who is interpreting the law.

Q: Who designed your book cover and website at FreelancePokerWriting.com?

BRIAN: I did. I love graphic design as much as I love writing. The two skills go hand-in-hand with me. I learned a long time ago if you offer both services to corporate clients – writing and graphic design – you can make a lot more money. The skills I had developed from my freelance career made writing and designing my book a lot easier. I also have two negative traits that work in my favor: I am a control freak and I have a (less than) zero attention span. I enjoy controlling all aspects of a project (writing, editing, designing, publishing, and marketing) as well as juggling several other projects throughout the day. I get bored very easily, so staying busy creatively is my cure.

Q: Can you make a living writing for poker magazines?

BRIAN: You can make some money, but don’t quit your day job just yet. Poker magazines (the ones on the newsstand) don’t pay high rates. Average rates are between .10 and .15 cents per word. Established freelance poker writers earn between .35 and .65 cents per word. Unless you are a writer with many clips and lots of experience, it is very competitive writing strictly for poker magazines. Poker trade magazines, on the other hand, do pay more and are less competitive, but this requires you to know the business sides of gaming.

Many writers look outside the scope of poker magazines to other magazines that cover topics related to poker and gaming; these include magazines on women’s issues, men’s issues, lifestyle, sports, betting, gaming, technology, travel, entertainment, law and so on. Many writers do make a living writing for these magazines. Pay rates are much higher, up to $1 per word and sometimes more.

Q: What other writing gigs exist for poker and gaming writers?

BRIAN: Tournament coverage, such as WSOP and WPT; SEO writing (writing search engine optimization copy) for businesses and affiliates; copywriting (writing for casinos, ad agencies, and gaming companies); ghostwriting books and ebooks; and, of course, magazine writing (which includes writing for newspapers, special publications, websites, and blogs).

Q: Which pays the most?

BRIAN: That depends. Covering a big tournament can make you plenty of money because you can generate many articles and news pieces with exclusive content and interviews. Plus, networking at tournaments is priceless. You can almost guarantee yourself you’ll walk away with more writing gigs. However, covering a large tournament requires a lot of time – or, should I say, a lot of non-billable time.

Many writers find that SEO writing pays well. A client will ask a writer to write 20 articles at 300 words each on a topic (using certain keywords) for $10 per article. A skilled SEO writer can whip out these articles in less than three hours. That’s $66 an hour. Many SEO writing gigs are not for me because I write slowly and I prefer writing articles that entertain and educate readers.

Freelance copywriting in the gaming industry pays well. The average hourly rate is between $25 and $45 per hour with three or more years of related experience. Many freelance copywriters secure copywriting gigs from ad agencies in this industry.

The most popular writing gig, I would have to say, is freelance writing for poker-related publications, both offline and online. Poker and gaming cover so many topics, and many writers sell their articles to a variety of media outlets.

Q: How do writers break into this industry?

BRIAN: I answer this question extensively in my book, so I will be brief. Some writers start their own blogs. Other writers pitch an article idea to an editor. Yes, that’s it. No real big secret. Of course, you have to know your stuff. You can’t fake it till you make it in this industry.

Q: What is the most effective marketing strategy to publicize your writing services?

BRIAN: Online and offline social networking is the least costly and produces the best results to build a loyal readership and to build relationships with prospective clients. Online and offline social networking includes blogging; networking and schmoozing at poker events and tournaments; participating in discussion forums at poker websites and writing-related websites; joining a writer’s association to network with other members; creating a personality profile at MySpace.com; posting informative articles at AssociatedContent.com to generate free publicity for your services; and so on. There are so many variations of social networking these days, I can’t list everything.

Q: What makes your book unique or what adds value?

BRIAN: That’s easy – the entire premise of the book is unique. I feel what adds value is the interviews with freelance writers and poker players. Many of them are at the peak of their careers. They exemplify success in every imaginable way. I was very fortunate to pick their minds. All of the writers and poker players I interviewed were eager to share their experiences so they could help other writers to succeed.

Q: What’s next for you?

BRIAN: I am currently under contract to ghostwrite two books, one on small business funding, and the other on Internet marketing strategies. This should keep me extra busy for a while.

Thank you for your time.

About the Author: Read more articles on

freelance writing

at

FreelanceWriting.com

and

WritingCareer.com

.

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